Most businesses know they should be consistent on social media and just... aren't, because it competes for time with everything else that actually keeps the business running. I manage social media presence end-to-end — strategy, content calendar, posting, and engagement — so it happens consistently without it being one more thing on your own plate.
- Platform strategy and content calendar planning
- Scheduled, on-brand posting across chosen platforms
- Community management — comments and messages
- Monthly performance reporting
- Optional social commerce integration
What's included
Platform strategy tailored to where your actual customers are (not every business needs to be on every platform), a content calendar planned around your business cycle and key dates, scheduled posting, and community management — responding to comments and messages in a way that sounds like your brand, not a generic template. Monthly performance reporting so you can see what's actually working, not just vanity metrics.
How I work
I start by understanding your business, your existing customers, and your competitors' presence, then build a content calendar and posting cadence that's sustainable long-term rather than an initial burst that fades after a month. For businesses that also want e-commerce or product features (the same social commerce patterns I've built into platforms like Zuma's marketplace modules), I can extend management to shoppable posts and direct-message-based ordering flows.
Who this is for
Small and medium businesses in Kenya and across Africa that need a consistent, professional social presence but don't have the internal bandwidth to run it themselves. Particularly useful for businesses in hosting, tech, tourism, and hospitality — sectors I already have direct experience marketing through my own project work.
Frequently asked
Instagram, Facebook, LinkedIn, X (Twitter), and TikTok are all in scope — we'll agree on the right mix for your specific business during onboarding rather than defaulting to all of them.
Both are available — this service covers scheduling and posting; pair it with Content Creation if you also need photography, graphics, or video produced.
Ready to talk about Social Media Management?
Tell me about your project and I'll get back to you within a day.